I know what it feels like to have no idea what to post, how to come up with engaging content that converts your audience. The right content strategy can make a big difference for your business on Instagram.
Having a content strategy will help you:
• Save time
• Create content that people engage with
• Be more visible
• Convert your audience
• Build authority
• Create your voice
• Stand out
The following is a strategy I like to utilize when coming up with fresh content and is a handy way to never run out of content ideas for your social media profile
Content Pillars
List your ideal customers/audiences problems, fears & goals
Problems and frustrations
Fears
Goals
Content Category
Make categories of the things you are going to talk about
It usually looks like
Education
Inspiration
Trust
Product/service
Content Purpose
Each post has a purpose, and the results you can expect from it are different
Sales - website clicks, sales, direct messages
Brand awareness - reach, shares, likes, reposts, saves, follows, profile visits, word of mouth
Community building - comments, saves, shares, conversation, DMs, participation
Content Creation
To make a post you pick & mix (each day a different combination)
For example
Content Pillar - A problem
Content Category - A service
Content Purpose - A sale
If I were a personal trainer my content choices might look like this..
Content Pillar - A problem - A new Mother is struggling to lose her baby weight
Content Category - A service - Posting a discount code for those who sign up for my '30 day Healthy Mom's' challenge
Content Purpose - A sale - Converting my 'new Mom' audience into paying clients
Content Pillar - A goal - My followers want to work out at home
Content Category - Education - Posting my 14-day at home workout routine and encouraging participants to post their results
Content Purpose - Brand Awareness - Clients post and share their results from your service to their own audience and spread word of your business
xo
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