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How to Never Run Out of Content Ideas

  • Writer: courtney Crowe
    courtney Crowe
  • Nov 18, 2021
  • 2 min read

I know what it feels like to have no idea what to post, how to come up with engaging content that converts your audience. The right content strategy can make a big difference for your business on Instagram.


Having a content strategy will help you:

• Save time

• Create content that people engage with

• Be more visible

• Convert your audience

• Build authority

• Create your voice

• Stand out


The following is a strategy I like to utilize when coming up with fresh content and is a handy way to never run out of content ideas for your social media profile


Content Pillars

List your ideal customers/audiences problems, fears & goals


  • Problems and frustrations

  • Fears

  • Goals



Content Category

Make categories of the things you are going to talk about

It usually looks like


  • Education

  • Inspiration

  • Trust

  • Product/service



Content Purpose

Each post has a purpose, and the results you can expect from it are different


  • Sales - website clicks, sales, direct messages

  • Brand awareness - reach, shares, likes, reposts, saves, follows, profile visits, word of mouth

  • Community building - comments, saves, shares, conversation, DMs, participation



Content Creation

To make a post you pick & mix (each day a different combination)


For example

Content Pillar - A problem

Content Category - A service

Content Purpose - A sale


If I were a personal trainer my content choices might look like this..

Content Pillar - A problem - A new Mother is struggling to lose her baby weight

Content Category - A service - Posting a discount code for those who sign up for my '30 day Healthy Mom's' challenge

Content Purpose - A sale - Converting my 'new Mom' audience into paying clients


Content Pillar - A goal - My followers want to work out at home

Content Category - Education - Posting my 14-day at home workout routine and encouraging participants to post their results

Content Purpose - Brand Awareness - Clients post and share their results from your service to their own audience and spread word of your business



xo



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